Anna Plotnikova
F9
​
1. Cafe
2. Cycling and walking track
3. Rooftop garden
​
F4-F8
​
As track leaves the shopping floor area and passes from F3 to F7 it is completely enclosed in glass
​
F2
​
5. Product display area
6. Polyester recycling machine
7. Workshop
8. Storage
9. Changing room
10.Storage
F1
​
11. Cafe with Bikes station
12. Product display area
13. Shoe area
GF
​
14. Takeaway coffee point
15. Repairs
16. Entrance from Bethnal Green street
17. Electricity generating attraction
18. Product display area
19. The till
20. Polyester recycling machien
21. Counter for clothing donation
22. Textile shredder
23. Entrance from Shoreditch High Street for pedestrians
24. Entrance from Redchurch street for cyclists
Flagship store of the future
Promoting Sustainability and Retail dualities
With ever-expanding online retail, highstreet shopping is starting to decline. But does it mean that the era of offline shopping is over? Not just yet. Fast-paced online retail dictates new guidelines, implying that to be successful, stores have to go beyond the sole purpose of selling.
The Brief for this project was to create a flagship store of the future for the biggest cycling apparel brand in the world. INcorporating retail dualities and educating visitors of the store about the circular economy.
Design process
